Saudi Arabia's Public Investment Fund (PIF) has officially stepped into a key role for the 2026 FIFA World Cup, serving as an official tournament supporter across North America and Asia. This announcement arrives just weeks after the fund revealed plans to scale back its financial backing of LIV Golf, signaling a strategic pivot in its global sports investments.
The 2026 World Cup, set to be the first edition featuring 48 teams, will be co-hosted by the United States, Canada, and Mexico from June 11 to July 19. This partnership extends PIF's growing relationship with FIFA, building on its existing support for the 2025 Club World Cup. While specific financial terms remain undisclosed, the agreement covers grassroots initiatives, youth and women's football development, educational programs, and infrastructure enhancements.
Mohamed AlSayyad, Head of Corporate Brand at PIF, emphasized the fund's mission: "PIF continues to accelerate the growth of football globally by expanding access to the game and creating opportunities that benefit players, fans, and the wider football ecosystem." This move aligns with Saudi Arabia's broader ambitions in the sport, especially as the nation prepares to host the 2034 World Cup.
However, PIF's involvement hasn't come without scrutiny. Human rights organizations have criticized Saudi Arabia's sports investments as "sportswashing," aiming to distract from the country's human rights record. The fund, chaired by Crown Prince Mohammed bin Salman, has poured over $5 billion into LIV Golf since its 2022 launch, though last month it confirmed it would cut funding after the 2026 season, prompting a search for new investors. Despite this, PIF remains committed to international sports investments, labeling the sector a "priority area."
On the pitch, Saudi Arabia will compete in this summer's tournament, drawn into Group H. Their campaign kicks off against Uruguay on June 15, followed by a clash with 2010 champions Spain on June 21. They'll wrap up group play against Cape Verde on June 26.