As the 2026 World Cup approaches—co-hosted by the United States, Canada, and Mexico—a new concern is emerging before a single ball is kicked: ticket scams. With official and resale prices soaring, fraud experts are warning that priced-out fans may be pushed toward unsafe sellers.

Ticket prices have become a major pressure point for FIFA, leaving many supporters struggling to afford seats. In response, financial crime experts caution that expensive tickets create ideal conditions for criminals to target desperate fans. Nuno Sebastiao, CEO of fraud prevention company Feedzai, notes that fans who can't afford official prices may be more willing to trust unofficial sellers promising cheaper access to the biggest matches. This is particularly dangerous, as FIFA urges supporters to use only official ticket channels, and U.S. consumer guidance warns against copycat sites and high-pressure tactics.

The criticism over pricing intensified after President Donald Trump reacted to the cost of watching the U.S. debut match against Paraguay on June 12. When told the cheapest available ticket was $1,120, Trump responded, "I did not know that number. I would certainly like to be there, but I wouldn't pay it either, to be honest with you." That remark adds to the scrutiny of FIFA's pricing strategy, which Gianni Infantino has defended by citing demand, market conditions, and the tournament's financial importance. Yet when even Trump questions the cost, FIFA's affordability problem becomes harder to dismiss.

For fans planning to attend, the key takeaway is clear: stick to official ticket channels and avoid "too good to be true" deals. As you gear up for the tournament, make sure your matchday kit is ready too—whether you're watching from the stands or your living room, gear up with official merchandise to show your support safely.