The Enhanced Games is positioning itself as more than just a "steroid Olympics"—it's aiming to revolutionize how we think about human performance, both in and out of the sporting arena. Cofounder and CEO Max Martin believes the event could reshape the conversation around performance-enhancing drugs, extending far beyond athletics into everyday health and optimization.

Scheduled for May 24 in Las Vegas, the inaugural Enhanced Games will feature 50 athletes aged 21 and older, all competing to break world records in swimming, track, and weightlifting. While performance-enhancing drugs aren't mandatory, athletes are allowed to use FDA-approved substances under medical supervision. The choice to disclose their "enhanced" status is entirely up to each competitor.

Martin, who previously cofounded a bitcoin mining company and worked in investment banking, argues that the real double standard lies in society's acceptance of enhancement in other fields. "If you look at Hollywood, every actor is enhanced," he told Front Office Sports on May 8, the same day Enhanced Group began trading on the New York Stock Exchange under the ticker ENHA. "If you look at some of the top executives in the world, many of them are openly enhanced." Yet athletes—"the people that actually need it the most, because being an elite athlete is so taxing on your body"—are prohibited from using the same substances.

The allowed substances include anabolic steroids like testosterone, along with certain peptides (such as the weight-loss drug Ozempic) and stimulants (like Adderall). Martin sees this as a logical step forward: "Science is the biggest asset we have as a society. So let's make use of it."

Among the notable athletes set to compete is Britain's Ben Proud, a swimmer who earned a silver medal in the 50-meter freestyle at the 2024 Paris Olympics, alongside Greek swimmer Kristian Gkolomeev, who broke a world record last year. The event promises to spark debate, but for Martin and the Enhanced Games, the goal is clear: to push the boundaries of human potential—and maybe change the rules of the game forever.