Steelers Nation is already making a statement about the team's 2026 draft class, and it's all about the quarterback position. According to Fanatics, third-round pick Drew Allar has cracked the top 10 in rookie jersey sales, landing at No. 4 overall. That's a strong vote of confidence from fans who are eager to see the next signal-caller in black and gold.
Allar trails only the Dallas Cowboys' Caleb Downs and Malachi Lawrence, along with the Miami Dolphins' Jacob Rodriguez in early sales figures. It's a clear sign that Pittsburgh's faithful are ready to rally behind a new face under center, especially after years of searching for a long-term answer since Ben Roethlisberger's retirement.
The Steelers have been on a quarterback carousel in recent years. Kenny Pickett, a first-round pick in 2021, didn't pan out as hoped. Last year, the team took a flier on Ohio State's Will Howard in the sixth round, but he didn't see a single snap in 2025, leaving his potential still a mystery. Howard remains on the roster, but the addition of Allar signals the front office isn't putting all its eggs in one basket.
Allar may have to be patient, though. The expectation is that veteran Aaron Rodgers will return for another season, though he has yet to make his decision official. If Rodgers decides to move on, Pittsburgh could be looking at a three-way competition between Howard, Allar, and Mason Rudolph for the starting job.
For now, Steelers fans are voting with their wallets, and Allar's jersey sales show they're ready for the next chapter. Whether he's the franchise QB they've been waiting for remains to be seen, but the hype is real in the Steel City.
