The NFL Draft in Pittsburgh is about more than just football's future stars—it's a full-blown spectacle, and this year, Pop-Tarts is serving up one of the most deliciously bizarre events on the schedule. Fans can witness the "sacrifice" of the brand's edible mascot, a tradition that stole the show at last year's Pop-Tarts Bowl.

Mark your calendars for Friday, April 24th, at 3 p.m. The ritual will take place at Nova Place on Pittsburgh's North Side, where the Protein Slammin’ Strawberry mascot—who narrowly avoided consumption at the bowl game—will finally meet its tasty fate. Attendees won't just watch; they'll get to taste the sacrifice, blending sports fandom with a unique culinary experience.

For those looking to capture the moment, photo opportunities begin at 1 p.m., two hours before the main event. This quirky activation adds to the electric atmosphere surrounding the draft, which runs from April 23rd to 25th and is expected to draw thousands of fans to the North Shore and Downtown areas. It's the perfect blend of sports culture and branded fun that makes the draft weekend unforgettable.