Will Osula's emergence at Newcastle United is giving manager Eddie Howe exactly the kind of answer he needed—and it's coming at the perfect time.
Just a year ago, the 22-year-old forward looked destined for the exit. Signed from Sheffield United for £15 million, Osula was reportedly close to a £30 million move to Eintracht Frankfurt. His future at St. James' Park seemed more about a quick financial flip than a long-term investment.
But football has a way of flipping the script. Fast forward to today, and Osula is making his case to stay put—loudly. After scoring in Newcastle's 3-1 win over Brighton & Hove Albion, the young striker now has four goals in six league appearances. That kind of form changes everything.
"I think he's maturing nicely," Howe said of Osula. "It's difficult to come in with a lot of pressure and a lot of other players waiting for an opportunity, so he knows he has to perform."
Howe highlighted Osula's recent run of form: a well-taken goal against Crystal Palace, a strong follow-up against Bournemouth, and a performance against Brighton where, even if he'd want one chance back, he was in the right place at the right time. "But more than that," Howe added, "I thought for 60 minutes, his running ability, his power, his pace caused them real problems."
That last line is key. Goals grab headlines, but movement earns trust. Osula isn't just finishing chances anymore—he's starting to look like a forward who can change the rhythm of a game.
Given Newcastle's investment up front—with Nick Woltemade and Yoane Wissa costing a combined £119 million—Osula's selection sent a clear message. Howe isn't just betting on potential; he's rewarding form, energy, and tactical value.
"I'd definitely like to keep him," Howe admitted. "I think Will's a player of really rich promise, and he was when we signed him. We signed him with the view of developing him."
For Newcastle fans, that development is now happening in real time. And for a club that's always looking for the next star to build around, Osula's rise might just be the timely answer Howe was waiting for.
