NBA on NBC will cash in on Kentucky Derby audience with Celtics-Sixers Game 7

2 min read
NBA on NBC will cash in on Kentucky Derby audience with Celtics-Sixers Game 7

NBA on NBC will cash in on Kentucky Derby audience with Celtics-Sixers Game 7

NBC has made an unprecedented push in live sports on broadcast television thanks to their new TV contracts with the NBA and MLB. And it will pay off in a huge way on Saturday with a massive day of sports. NBC will air the Kentucky Derby on Saturday. And although it may not immediately jump…

NBA on NBC will cash in on Kentucky Derby audience with Celtics-Sixers Game 7

NBC has made an unprecedented push in live sports on broadcast television thanks to their new TV contracts with the NBA and MLB. And it will pay off in a huge way on Saturday with a massive day of sports. NBC will air the Kentucky Derby on Saturday. And although it may not immediately jump…

NBC has been making serious moves in live sports broadcasting lately, thanks to fresh TV deals with the NBA and MLB. On Saturday, that strategy pays off in a big way with a stacked lineup that any sports fan will love.

The day kicks off with the Kentucky Derby, and while it might not seem like a ratings giant at first glance, last year's race drew 17.7 million viewers—a 36-year high. It's more than just a horse race; it's a social event that pulls in crowds far beyond the usual sports audience. Outside of NFL games, few events can match that kind of reach.

But that's just the appetizer. The NBA is riding a wave of strong postseason ratings, and NBC is a big reason why. The network has averaged 4.9 million viewers across its first 13 games on NBC and Peacock—a 58% jump over comparable games last year. More broadcast exposure means more eyes on the action.

As the first round of the NBA Playoffs winds down, the league and NBC couldn't have asked for a better Saturday nightcap: Game 7 between the Boston Celtics and the Philadelphia 76ers. Two major-market Eastern Conference rivals with powerhouse brands and a history that goes way back. If you could dream up a post-Derby matchup, this is it.

And for soccer fans, there's even a crucial EPL clash between Fulham and title contender Arsenal to warm things up. The day wraps with Saturday Night Live at 11:30 ET.

This is the kind of sports calendar that keeps fans glued to their screens—and makes you want to gear up in your best game-day apparel. Whether you're cheering for the Celtics, Sixers, or just love the thrill of a Game 7, Saturday is a win for everyone.

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