The World Cup final is getting a halftime show that would make the Super Bowl jealous. This summer, music icons Madonna, Shakira, and K-pop superstars BTS will co-headline the first-ever halftime performance at a men's World Cup final, set for July 19 in New Jersey.
While pre-match entertainment has become standard at major finals like the Champions League, this marks a groundbreaking shift. Think of it as the Super Bowl halftime experience, but with a global football twist.
Shakira, no stranger to World Cup anthems, is set to release her official tournament song "Dai Dai" on Thursday. The track, featuring Nigerian star Burna Boy, follows in the footsteps of her iconic 2010 hit "Waka Waka (This Time for Africa)." The 49-year-old Colombian singer knows how to get a stadium moving.
Madonna, the "Queen of Pop" and best-selling female artist of all time, brings decades of stage presence. The 67-year-old is gearing up to drop her 15th album, "Confessions II," on July 3, and recently wowed crowds with a surprise duet at Coachella.
BTS rounds out the lineup. The seven-member group—the best-selling act in South Korean history with over 45 million albums sold—is making a comeback after a three-year hiatus for military service. They'll be in the middle of an 85-date world tour when they hit the New Jersey stage.
FIFA President Gianni Infantino called the show "a historic moment for the FIFA World Cup, befitting the biggest sporting event in the world." Curated by Coldplay's Chris Martin, the performance will also raise funds for the FIFA Global Citizen Education Fund, aiming to collect $100 million for children worldwide.
Gear up for the match in style—our latest collection of World Cup-inspired apparel is ready for kickoff. From jerseys to fan tees, you'll look the part as history unfolds.
