With the FIFA World Cup less than 45 days away, Philadelphia is buzzing with anticipation—and two local filmmakers are turning that energy into what they call a "living hype reel." They want the city's residents to be the stars.

Executive producer Kris Mendoza says the project captures the raw, electric passion that makes Philly sports culture legendary. "The fandom of Philly sports really rivals that of international soccer fandom," he explains. "I want to bottle that up." His message is clear: the world is coming to Philadelphia, and it's time to show what that means.

Director Kyra Knox emphasizes that authenticity is key. "Anyone can be a part of it," she says. "We want that Philly flavor—because nobody does sports like Philly does sports." From die-hard fans to casual supporters, everyday Philadelphians are invited to help bring this vision to life.

This is the second promotional spot Knox and Mendoza are producing for Philadelphia Soccer 2026. Their first premiered in February, and the new 30-second reel aims to do more than just build excitement. It's designed to rally the community: support local bars and restaurants, stay in the city, and join the festivities—even without a match ticket.

The commercial is set to debut next month on broadcast and social media, with filming taking place across Philadelphia. For those eager to participate, details on how to get involved are available through the Background Talent Release.