The Los Angeles Rams have kicked off their 2024 schedule release with a creative twist that's sure to get fans talking. Instead of the usual hype reel, the team dropped a video that channels the quirky spirit of the 2004 cult classic Napoleon Dynamite—complete with a soundtrack featuring the White Stripes' beloved track "We're Going to Be Friends."
Released Thursday, the video pays homage to the film's iconic opening credits, which also featured the same song from the Detroit duo's 2001 album White Blood Cells. But the nods don't stop there. The Rams' video wraps up with their mascot, Rampage, playing tetherball alone—a direct callback to the movie's memorable closing scene. It's a playful, offbeat choice that perfectly captures the fun and creativity teams are bringing to schedule reveals in today's social media-driven NFL landscape.
Sure, there's no obvious connection between the Rams, a Detroit band, or a high school comedy set in rural Idaho. But that's the beauty of these videos—they're less about logic and more about making a lasting impression. Over the past few years, schedule release videos have evolved into mini-movies, designed to go viral and get fans hyped for the season ahead. The Rams have clearly leaned into that trend with style.
Meanwhile, the Detroit Lions took a different approach with their own schedule release. No frills, no gimmicks—just head coach Dan Campbell getting straight to the point, with the voices of the team's critics playing in the background. It's a no-nonsense vibe that fits the Lions' blue-collar identity, especially after their recent playoff run.
The Rams and Lions have built a bit of a rivalry lately, meeting in the regular season the past two years and facing off in the 2023 Wild Card round. While they won't clash this season, the Rams' video still brings a touch of Detroit flavor to the table—thanks to the White Stripes.
And for White Stripes fans, there's even more to get excited about. Memorabilia from the band—including the iconic white dress Meg White wore on the cover of their 2003 album Elephant—is currently up for auction through Julien's Auctions. So whether you're a Rams fan, a Napoleon Dynamite enthusiast, or just love a good soundtrack, this schedule release has something for everyone.