KSI has a bold vision for Dagenham & Redbridge, but don't expect to see him calling the shots from the touchline. The global influencer and entrepreneur, who recently acquired a minority stake in the National League South club, has ruled out a future in management, quipping he'll "stick to Baller League" instead.

His ambition, however, is anything but small-time. KSI plans to leverage his massive social media reach—boasting over 17 million YouTube followers—to transform the sixth-tier side into a globally recognized brand. This strategy is already in motion, with a recent league match becoming the first in the National League's history to be live-streamed on YouTube.

"I want the world to know about the Daggers," KSI stated, outlining a long-term project to build the club's foundation and fanbase. His goal? To one day help guide Dagenham & Redbridge to the Premier League, a journey he acknowledges could take decades.

This modern approach to club ownership highlights a growing trend of celebrity investment in football, aiming to attract entirely new audiences. KSI's involvement has already brought a surge of attention to the club, coinciding with former England striker Andy Carroll also becoming a shareholder and taking on a caretaker manager role.

For now, the Daggers sit 12th in the table as the season winds down. But with KSI's digital playbook, the club's story is just beginning to reach a worldwide audience, proving that in today's game, influence can be as powerful as tactics.