Kelsey Plum is making headlines again—but this time, it's not just for her game-winning shots. The Los Angeles Sparks guard has just landed a major off-court role that signals just how far the WNBA has come.

On Thursday, it was announced that Plum will join Amazon Prime Video as a player contributor for their expanded WNBA coverage in 2026. This move comes at a perfect moment for both Plum and the league. Women's basketball is riding an incredible wave of momentum, with soaring TV ratings, packed arenas, and stars like Caitlin Clark, A'ja Wilson, and Paige Bueckers drawing national attention. Networks are pouring more resources into coverage, and players are becoming key voices in the broadcast booth.

Plum's resume speaks for itself. The former No. 1 overall pick helped lead the Las Vegas Aces to back-to-back championships in 2022 and 2023, establishing herself as one of the league's most dynamic guards. But it's her personality, confidence, and marketability that have made her a fan favorite off the court as well.

Since joining the Sparks, Plum's star has only grown brighter. Through the early part of the 2026 season, she's averaging an impressive 26.0 points per game, ranking among the WNBA's scoring leaders and helping put the Sparks back in the spotlight.

Her new role with Prime Video is a natural fit. As part of the deal, Plum will make select appearances throughout the platform's WNBA coverage this season. Prime Video is set to air 31 exclusive WNBA games in 2026, along with the Commissioner's Cup Championship and first-round playoff action. For fans, this means more access to one of the game's brightest stars—both on and off the court.