Juventus and TikTok have once again set the standard for digital innovation in football, earning top honors at this year's Football Business Awards. The dynamic partnership took home the Gold award in the "Sponsorship of the Year (non-Premier League & Championship Clubs)" category at the ceremony held in London.

At the heart of this recognition lies a groundbreaking project: "Dream Like Juventus Women." This documentary, produced by the club's own Juventus Creator Lab, made history as the first long-form documentary ever created by a football club. Available exclusively on TikTok since May 2025, it masterfully blends in-depth storytelling with the platform's signature youthful, creative energy—a true game-changer in sports content.

The award marks the pinnacle of a collaboration that began in March 2024, when Juventus Women launched their TikTok profile. In just over two years, the account has built an impressive community of 1.8 million followers and racked up over 400 million total views. The partnership extends beyond content, with TikTok serving as Juventus Women's sleeve partner in the 2023–24 season and front-of-shirt sponsor in 2024–25, demonstrating a shared commitment to elevating women's football.

This accolade further cements Juventus's reputation as a leader in digital and creator ecosystems. The club's main TikTok profile boasts over 44 million followers—ranking among the top ten most-followed brand accounts across all industries and top five among football clubs—and generated more than two billion views in the 2024–25 season alone.

Beyond the numbers, the collaboration is rooted in shared values, shining a spotlight on important topics like mental health and women's football. It's a powerful example of how sports partnerships can extend beyond the pitch, creating meaningful connections with fans around the world.