Big news for women's basketball fans: Just Women's Sports has officially been named the WNBA's new emerging media partner, just in time for the league's landmark 30th season.

If you're not familiar with Just Women's Sports, they're a media powerhouse dedicated exclusively to women's sports content. With a staggering 115 million monthly reach and over 4.5 million cross-platform followers, they've built an incredible home base for fans in just six years since launching in 2020. Their revenue has more than doubled year-over-year, and they've already locked in partnerships with major brands like Amazon Prime, Ally, Microsoft, Google, Planet Fitness, Under Armour, Culver's, and Intuit.

So what does this partnership mean for the game? Starting immediately, Just Women's Sports will distribute official WNBA game highlights across their digital and social platforms, support the league's marketing efforts, and work with the WNBA to create sponsored content opportunities throughout the season. They'll also have a major presence at the 2026 All-Star Game.

This is a huge step forward for the company, which has already been working directly with the NWSL. Now, they'll be operating alongside two of the most followed and watched professional women's sports leagues in the United States.

Haley Rosen, founder and CEO of Just Women's Sports, couldn't hide her excitement about the deal. "I think this is a huge opportunity on both fronts," she said. "We have had a great relationship with the WNBA for a long time, and we are really excited to formalize this and put our two brands together."

She added, "Obviously the WNBA has just exploded into a total juggernaut, but also our belief is that this is just the beginning of the ride. I think the ability to team up absolutely pours gas on the fire—this is huge for both sides."

For fans, this means even more access to the incredible action on the court. And for anyone who loves the game, it's another sign that women's sports are only getting bigger. Whether you're catching highlights on your feed or gearing up for the season in your favorite gear, this partnership is one to watch.