The 32nd annual NFLPA Rookie Premiere is set to take place in Los Angeles from May 14-16, and two of the Arizona Cardinals' 2026 draft picks have earned invitations to this exclusive event. Running back Jeremiyah Love, selected in the first round, and quarterback Carson Beck, a third-round pick, will represent the Cardinals among 42 rookies chosen to attend.

This three-day gathering is designed to connect the NFL's brightest newcomers with top brands and media partners, creating marketing opportunities that extend far beyond the field. Love, as a first-round talent, is expected to make an immediate splash in the market, while Beck—already a household name in college football—could see his profile soar if he earns a starting role.

Rookies will dive into a packed schedule: trading card photoshoots, autograph sessions, jersey unveilings, and content creation activities. They'll also participate in business orientation led by union leadership, focusing on group licensing, personal brand development, and long-term income strategies. It's a crash course in turning athletic success into lasting career opportunities.

The event brings together major partners through two core areas: content creation and product engagement. Content partners like Fanatics, Topps, EA Sports, and New Era will work directly with players to capture custom creative for season-long campaigns. Meanwhile, product and activation partners—including Gatorade, Pepsi, SONY, and Oakley—will deliver hands-on experiences designed to drive brand connection.

One of the highlights? Rookies will don their pro uniforms for the first time—a moment that's always special to witness. For Love, this marks the start of a promising NFL journey, while Beck's participation could signal big things ahead for Cardinals fans.