Get ready for a fresh wave of team pride and divisional drama. The Jacksonville Jaguars, along with their AFC South rivals, are set to debut their unique Nike Rivalries uniforms in the 2026 NFL season, injecting new style into one of the league's most competitive divisions.

This exciting program, which kicked off in 2025 with the AFC East and NFC West, is the NFL's answer to the popular "City Connect" themes seen in the NBA and MLB. The concept is simple but powerful: each team will get a special uniform that uniquely represents its city and franchise identity, designed to celebrate local culture and fan passion.

For fans, this means more than just a new jersey to add to the collection. It's a chance to see their team showcase a distinct, localized design during a key home game against a division opponent each season. The team itself will get to choose which rivalry matchup gets the special uniform treatment, adding a strategic layer of hype to the schedule.

The best part? This isn't replacing the classic alternates and beloved throwbacks. Programs like the Jaguars' iconic Prowler uniforms are safe, meaning 2026 could offer the ultimate variety for jersey enthusiasts. As the NFL continues to innovate its apparel, the Rivalries series promises to blend modern design with deep-seated local pride, giving fans new reasons to rep their teams.