El Clásico isn't just about the stars on the Camp Nou pitch—it starts where football was born: on the streets. And this year, Nike is making sure of that.
While the world counts down to the massive FC Barcelona vs. Real Madrid showdown on May 10, Nike is kicking off the action a full day earlier with the grand finale of TOMA Barcelona on May 9. The message is clear: "Clásicos are also played on the street."
TOMA isn't just another tournament. It's a celebration of football's rawest, most authentic form—street ball. After traveling across Spain, the best ballers from cities like Seville and Madrid earned their spots through intense qualifying rounds. Now, they're joining Barcelona's local talent for one unforgettable final.
The event takes over Moll del Rellotge on May 9 and 10, offering two main attractions that blend competition with culture:
The Cage (La Jaula)
This is where the magic happens. A 3v3 battleground featuring 7 men's teams and 8 women's teams, all fighting for respect, status, and the ultimate bragging rights. Expect raw skill, fast-paced action, and the kind of creativity you only see on the asphalt.
The Market (El Mercado)
Nike has teamed up with a collective of local artists and brands to reinvent street football style. The result? A vibrant marketplace that captures Barcelona's multicultural soul:
Food – A diverse lineup reflecting the city's global flavors, from African dishes at Abarka to Arabic bites at Kevabro and Catalan classics at Bar Bocata.
Fashion and Art – Exclusive merchandise from local creatives like Tania Marcial (football-inspired caps) and La Manso (unique jewelry). Perfect for fans looking to wear their passion.
Music – The energy stays high with DJ sets from Cutemobb and Afrobrunch, keeping the rhythm alive between matches.
The schedule builds perfectly toward El Clásico. May 9 is all about top-level competition and crowning the TOMA champions, while May 10 offers a more community-driven vibe—a chance to soak in the culture before the big match.
Whether you're a lifelong fan or new to the game, TOMA Barcelona is where football's heart beats loudest. And Nike is making sure you feel every pulse.