Conor Benn is doubling down on his bold career move. Fresh off a dominant unanimous decision victory over Regis Prograis on April 12th, the British welterweight has officially signed a new multi-fight deal with Zuffa Boxing, the promotional venture led by UFC CEO Dana White and Saudi advisor Turki Alalshikh.

This new agreement solidifies Benn's long-term future with the upstart promotion, following a lucrative short-term deal reportedly worth over £11 million for the Prograis fight. His performance that night in London was a statement, as he controlled all ten rounds against a former world champion, proving he can thrive on the big stage under a new banner.

The signing signals a continued shift in the boxing landscape. Benn's departure from Eddie Hearn's Matchroom Boxing earlier this year was a major shake-up. Now, by committing to Zuffa, he's placing his faith in their vision to deliver the "mega fights" fans demand. "Our goal remains the same: to win the world title," Benn stated, "but, more importantly, to give people the fights they want."

For Zuffa Boxing, securing a young, marketable star like Benn is a significant early win. Dana White echoed the sentiment, confirming the new deal and emphasizing their readiness to "put on some big fights." The promotion, looking to carve its own space in the sport, now has a cornerstone athlete to build around as it aims to disrupt the traditional promotional model.

All eyes are now on who Benn faces next. With a new contract in hand and a clear mandate for major events, the speculation for his next opponent begins. Will it be a title eliminator, a domestic grudge match, or another high-profile name to further establish Zuffa's presence? One thing is certain: Conor Benn's journey just got a lot more interesting.