The 2026 Fifa World Cup will be the biggest World Cup ever in terms of size and scale, with this year’s edition set to be the single most bet-on football event in the world.
The tournament will be hosted across the USA, Canada and Mexico from June 2026, and is the first World Cup to feature 48 teams and 104 matches.
Football bookmakers are preparing themselves for one of the biggest betting events of all time, so we’ve put together a list of the best World Cup betting sites on the UK market.
These sites will offer a range of pre-match and in-play markets, live streaming availability and ongoing promotions running before and throughout the six-week tournament.
Bookies will also prepare a raft of welcome offers, with updated UKGC guidelines now imposing a ban on mixed sportsbook and casino bonuses.
Read on to find our recommendations for the best sites for World Cup betting.
We consider a range of criteria when evaluating the best World Cup betting sites on the market.
Factors we look at include market depth for tournament betting, quality of World Cup-specific promotions, the competitiveness of the betting sign up offers and the overall mobile experience.
The table below provides a brief look at our recommendations for the best World Cup betting sites on the market:
Live streaming of World Cup warm-up matches; largest range of in-play markets
Highest value standard welcome offer; will have ongoing World Cup football promotions
Lowest qualifying bet on the market; BuildABet for World Cup match betting
Bet up to £40 Get up to £40 (min £20, football bets via app)
talkSPORT media brand integration; football-focused World Cup promotions
Low qualifying bet; free football prediction game with cash prizes
Low qualifying bet; free bets split as 6x£5 for flexibility
Bet365 is our pick as the best option for in-play and live betting thanks to an unmatched range of in-play markets and live streaming of international football, including many World Cup warm-up matches and friendlies.
The brand offers great World Cup odds on a huge breadth of pre-match football markets including outright winner, top goalscorer, group winners, team to qualify, match result, both teams to score and player-specific markets.
As for other live betting features, the cash out option is particularly valuable during knockout rounds, allowing customers to lock in profit or cut losses before a match ends.
In terms of the Bet365 welcome offer, the promo is around the industry standard for value, offering £30 in free bet credits when users deposit and wager £10.