Influencer and entrepreneur KSI has made his stance on a potential managerial role crystal clear: he's sticking to the Baller League. The YouTube superstar, who recently purchased a minority stake in National League South side Dagenham & Redbridge, was quick to shut down any speculation about him taking a permanent spot in the dugout.

Instead, KSI plans to leverage his massive social media influence to propel the sixth-tier club onto a global stage. With over 17 million followers, he's already made an impact, live-streaming a recent league match on his YouTube channel—a first for the National League. His vision is ambitious: to build the Daggers' fanbase worldwide and, one day, help guide them to the Premier League, however long that journey may take.

This strategy highlights a modern approach to football club growth, focusing on digital reach and brand building as much as on-pitch performance. KSI's investment follows a trend of celebrities entering football ownership, with former England striker Andy Carroll also joining as a shareholder and caretaker manager earlier this year.

While the Daggers' immediate focus remains on the pitch, currently sitting 12th in the table, the club's future is being shaped by a new kind of playbook—one written for the digital age.